The global smartphone market is growing porously, witnessing a rapid increase in sales. Besides, the market growth attributes to continual advances in smartphone technology coincided with the vast demand. Due to the demand for the improved accessibility and affordability of smartphone technology, these smart mobile devices have emerged as viable solutions for communications.
The number of people using smartphones has been steadily increasing in
the last decade. Alongside the ability to improve signal processing by
accessing multiple microphones, smartphones can serve as a remote microphone
that can significantly improve the signal-to-noise ratio (SNR), facilitating
communication in noisy environments.
The market perceives increasing launches of new smartphones, which
foster market growth. According to Market Research Future (MRFR), the global
smartphone market is poised to grow at an impressive CAGR during the forecasted
period (2020 – 2027). Substantial R&D investments into product development and
new technologies drive the growth of the market.
Additionally, the rising numbers of smartphone users alongside the
proliferation of advanced operating systems (OS) escalate market growth.
Increasing digitalization is another major factor fuelling the smartphone
market growth. Furthermore, the high adoption of mobile applications acts as a
major tailwind for the growth of the smartphone market.
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Major Players:
Players leading the smartphone market are Samsung Electronics Co. Ltd
(South Korea), Panasonic Corporation (Japan), Nokia Corporation (Finland),
Google LLC (US), HTC Corporation (Taiwan), Sony Corporation (Japan), Apple Inc.
(US), Xiaomi Corporation (China), LG Electronics Inc. (South Korea), Microsoft
Corporation (US), OnePlus Technology Co., Ltd (China), Lenovo Group Limited
(China), Huawei Technologies Co. Ltd (China), Vivo Communication Technology Co.
Ltd (China), Guangdong OPPO Mobile Telecommunications Corp., Ltd (China), and
ZTE Corporation (China), among others.
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Global Smartphone Market – Segments
The smartphone market research is segmented into type, operating system,
distribution channel, input device, and region. The type segment is
sub-segmented into media-centric smartphones, entry-level
smartphones, and performance smartphones. The sub-segment media-centric
smartphone is further classified into music smartphones, navigation
smartphones, gaming smartphones, and camera smartphones.
The operating system segment is sub-segmented into android,
iOS, and windows. The distribution channel segment is sub-segmented into OEM,
retailer, and e-commerce. The input device segment is sub-segmented into touch
screens and keypads. By regions, the market is sub-segmented into Americas,
Asia Pacific, Europe, and rest-of-the-world.
Global Smartphone Market – Geographical Analysis
North America dominates the global smartphone market. The largest market
share attributes to the vast consumer base and advancements in related
technologies. The well-established infrastructure in the region allows faster
development and implementation of advanced technologies. Moreover, the growing
use of mobile devices for payments drives the growth of the smartphone market
in the region. With the increasing popularity of smartphones, the US smartphone
market leads in the region, followed by Canada.
Europe stands second in the global smartphone market. The market is
driven by the proliferation of smartphones and vast technological upgrades in
the region. The increasing adoption of smartphones stimulates market growth in
the region. Additionally, the strong presence of notable market players pushes
the growth of the regional market. The European smartphone market is expected
to witness fabulous market growth during the review period.
The Asia Pacific region also accounts for a promising smartphone market.
Furthermore, the availability of cost-competitive technologies and developers
positively impacts the region's smartphone market share. Besides, rising
numbers of smartphone users and vast smartphone industries in the region boost
the market size. With their presence of many smartphone companies, China,
Japan, and India hold sizable shares in the regional market.
Global Smartphone Market – Competitive Analysis
Highly competitive, the global smartphone market appears fragmented due
to the presence of many well-established players. They incorporate strategic
approaches, such as acquisition, partnership, collaboration, expansion, and
product/technology launch to gain competitive advantage and stay at the market
forefront.
Industry/ Innovation/ Related News
Apr. 19, 2021 --- Samsung Electronics reported that it has postponed
integrating ToF (time of flight) technology into its next strategic smartphone.
After careful consideration of possibilities, the company has decided not to
integrate the technology into the 'Galaxy S22', expected to be released in the
first quarter of next year.
Apr. 15, 2021 --- TCL, a Chinese smartphone brand, announced that it has
transformed a 6.87-inch smartphone into a 10-inch tablet. In an
effort to take the niche foldable devices segment to the next level, consumer
electronics, TCL has teased this new concept that can turn a 6.87-inch
smartphone into a 10-inch tablet.
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1 Executive Summary
1.1 Market Attractiveness Analysis
1.2 Global Smartphone Market, By Type
1.3 Global Smartphone Market, By Operating System
1.4 Global Smartphone Market, By Input Device
1.5 Global Smartphone Market, By Distribution Channel
1.6 Global Smartphone Market, By Region
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.3 Markets Structure
2.4 Key Buying Criteria
2.5 Macro Factor Indicator Analysis
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
3.5 List Of Assumptions
4 Market Insights
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